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Technology could have saved me a $1,000
The classy city of San Diego is home of many colleges and three major universities: San Diego State University, University of California San Diego, and University of San Diego. On these campuses and many others throughout California and the United States, students live dirt cheap and survive on ramen noodles, tap water and other bare essentials.
AdEase Presents Digital Strategies at DHCX
It wasn’t a particularly sunny day in the Sunshine State, but this AdEaser was glowing nonetheless. I traveled down Interstate 4 (colloquially referred to as “the I-4 parking lot”) and onto SR-528 (“The Beachline,” one of the innumerable tollways that crisscross Central Florida). Merging onto International Drive (which is famously dotted with cheap T-shirt and beach towel stores), I saw the magnificent glass and concrete tower of the Peabody poke up from behind the Orlando-Orange County
It’s a Big, Big World
The world is massive. It is. The internet, the amount of knowledge, the speed of communication, the international economy… Well, it’s daunting. I’m not exactly singing “It’s A Small World.” This sentiment is a common one. Globalism has made a lot of us long for simpler times, for personalized customer service, for hometown pride. And this desire for what is “local” can work in a couple ways as an advertising tactic: (1) Obviously, capitalize within your
AdEase Achieves Google Certified Partner Status
AdEase is proud to announce we are now a Google Adwords Certified Partner (GACP). To become a certified partner, advertising agencies and online marketing companies must pass Google’s rigorous exams, which establish the test taker’s in-depth knowledge of Google AdWords. With the GACP designation, AdEase is confirmed as a full service marketing agency able to help companies with a wide range of internet marketing services from interactive marketing, SEM/SEO and pay-per-click advertising to analytics, social media marketing,
For the Love of Dog
This comes as no surprise to anyone who knows me but I’m a lover of all things dog. It was therefore with huge disappointment that I read in the trade press that Pedigree was dropped as a sponsor of the Westminster dog show after a 20 year association. The reasons surrounding the split stemmed from the creative advertising Pedigree was using to highlight the plight of homeless dogs in need of adoption. Westminster stated “Our show
Earning Your Spot in My Inbox
Like many, part of my morning routine is trashing 10-15 emails clogging my inbox with offers pushing and promoting items I have no interest in. Most of these emails, which brands have spent time and effort creating, never get beyond the subject line. They’re playing the numbers game, and while sheer volume and tenacity can certainly be effective, the burnout rate, and necessity of replenishing targets/recipients is hardly efficient. Email marketing is big business, and an
Augmented Reality: Science Fiction or Revolutionary Technology
The year is 2012, Whitney Houston has tragically passed away, another end of the world prediction will be proven false, and the future of advertising and marketing is quickly arising in a unique form. Many movies attempt to foresee the future in a 90 minute extravaganza. However, it is only real through the lenses of good editing and Hollywood tricks. Some movies that come to mind are Blade Runner, Back to the Future Part II and
Senior Designer
The Senior Designer will work with Creative leadership to develop smart, strategic concepts across a variety of platforms including branding, print, broadcast and digital.
Account Executive
AdEase, a fast-paced San Diego based advertising agency, is looking for an experienced account executive to join our team. A strong initiative and drive to succeed is paramount for success in this position as is a strong attention to detail, tenacity, maturity and a pro-active entrepreneurial spirit.
Web/SEO Specialist
The primary focus of the Web/SEO Specialist is organizing and managing the development, maintenance, optimization, and delivery of various web projects and SEO campaigns for both new and prospective clients
