Category Archives: AdEase Water Cooler
Mad Dog – a day in the life of an agency dog
You may have watched a ratings winning TV drama based around advertising. Well, I’m here to set the record straight and let me tell you, it’s not all hooking up with Lassie. Here’s a Mad Dog’s snapshot of daily agency life. First order of business is to make my presence known to the ladies. I’ve found that a slight tilt of the head, a glint in the eye and a subtle brush against the leg usually
AdEase Achieves Google Certified Partner Status
AdEase is proud to announce we are now a Google Adwords Certified Partner (GACP). To become a certified partner, advertising agencies and online marketing companies must pass Google’s rigorous exams, which establish the test taker’s in-depth knowledge of Google AdWords. With the GACP designation, AdEase is confirmed as a full service marketing agency able to help companies with a wide range of internet marketing services from interactive marketing, SEM/SEO and pay-per-click advertising to analytics, social media marketing,
Calling All Guest Bloggers. Let’s Share!
The fact that you’re reading this blog means that you’re probably someone who’s interested in marketing, advertising or public relations, and that’s why I’d like to invite you to guest blog for AdEase. We like sharing good ideas and thought provoking insights, both ours and yours. We just like sharing. Having a guest post on the AdEase website gives you the opportunity to grow your own blog, build your influence online, receive quality backlinks, and strengthen
It’s Up To Me
As an Account Coordinator at AdEase, I spend a large amount of my time working on campaigns that focus on suicide prevention and reducing stigma associated with mental health challenges. Though I have done a fair amount of research and read up on these topics, the majority of my time has been spent coordinating actual materials- print ads, television and radio spots, billboards, bus ads, etc. The It’s Up to Us campaign is becoming more pervasive
AdEase Welcomes New Media Director
AdEase Marketing, Advertising & Public Relations is proud to welcome Trisha Hall as the new Media Director. Trisha will oversee a wide variety of major media initiatives and provide strategic direction for accounts. She will be responsible for creating and executing innovative integrated multi-media strategies, and conducting key analyses to maximize campaign performance. Prior to joining AdEase, Trisha served as the Director of Corporate Media for MGM Resorts International in Las Vegas where she developed and
Riley’s Rant on Gender Marketing
In the latest YouTube sensation “Riley on Marketing”, a 5-year-old going on 50 explains her point of view on gender marketing. In this pint sized but right-on rant, Riley expresses her frustration with the toy industry, marketers, and society’s perpetuation of gender stereotypes. Walking the girl’s aisle of the toy store with her father, Dennis Barry, she tells him, and his camera, “It wouldn’t be fair for all the girls to buy princess and all the
Christmas Treats–Hot Beverages and Heart Warming Commercials
Glögg is what my Nordic relatives call mulled wine—it’s the Norwegian beverage of Christmas and is associated with all the warmth and goodness of the season. Made with red wine, sugar, spices such as cinnamon, cardamom, ginger, cloves and bitter orange, Glögg is served hot and generally accompanied by raisons, blanched almonds and Ginger Snaps. I’m told that the TV commercial most associated with the season in Norway is Coke’s, “Open Happiness.” The spot beautifully and
AdEase Brings Home Eight MarCom Awards
AdEase is proud to announce it received top honors at the Association of Marketing
and Communication Professionals (AMCP), 2011 MarCom Awards. AdEase walked away with a total of eight
awards, including four golds and a platinum. The MarCom Awards is an international
creative competition recognizing outstanding achievements in marketing and
communications.
AdEase And Mama’s Kitchen Help Aid San Diegans
To aid San Diegans in need AdEase is hosting a food drive to help fill the shelves at Mama’s Pantry, a program of Mama’s Kitchen with non-perishable food items.
Oh, the Placements You’ll Sow
A Dr. Seuss-inspired take on the importance of attribution modeling and how poorly tracked online campaigns can result in wasted impressions and ad spend.
