Category Archives: How To’s
Be Present
I like communication. I believe that every person I meet is an opportunity for me to improve and/or enhance myself. Every encounter is a chance for me to observe and discern character qualities and mannerisms that I could benefit from by emulating or avoiding. They are opportunities to hear another perspective, see a different side and walk a while in a different pair of shoes. As a 20-something, I often feel torn between two generations. I
Chic, Edited, Refined
So I had a friend of mine ask me the other day why she’s started seeing “curated pages” on some of her favorite websites. I got all giddy at the opportunity to explain what curation is, on account of sometimes I run an art gallery in my dreams. I figured if she were wondering, maybe others were too. So here goes my speech. The concept of curation remains the same whether you’re curating an art gallery
How To Date Your Consumer
All any advertiser really wants is for their message to be heard, and their requested action to be taken. So, how do you figure out who your target is and what’s the best way to reach them? I find it to be very similar to dating. Here are five tips and tricks to date your demographic. 1. Know who you are. In any relationship, it is crucial to know who you are, so you know what
Check This Out
It may just be me, but this year is flying by quicker than usual. It’s April, and I don’t know when that happened. I’m not emotionally prepared for it. Easter next week, then Memorial Day, Labor Day, Thanksgiving and OMG! It’s almost Christmas! Moreover, it’s got me thinking about how rapidly our industry is moving and changing, too. (Transitional sentence, what up.) Technology is impacting us on all levels, and every new toy and product means
Know Your Target
I went to visit my family recently and my father regaled me with the latest lawyer joke spinning across the web. While not the biggest fan of lawyer jokes, this one resonated and I thought I would share it. A lawyer and a senior citizen are sitting next to each other on a long flight. The lawyer is thinking that seniors are so antiquated that he could get one over on them easy. So, the lawyer
The R-Word
I know, I know. But we need to talk about it. The Recession. I’ve been doing some soul-searching slash internet-digging about new industry trends, and the word is still showing up. So I have come to this obvious-but-also-necessary conclusion: the recession is still on everyone’s mind in a big way. Yes, we are seeing a renewal of optimism and 2012 did bring lower unemployment. And yes, recent stats are showing that decision-makers are ready to start
So, You Wanna Be On TV
At the risk of repeating myself, I am going to keep harping on one of my favorite subjects: television advertising. Why do I like it so much? Because it’s starting to get very sneaky. It’s a new and aggressive field where advertising and creative content are becoming more intertwined by the second. Product placement is not the obvious notice-the-logo-on-our-cereal-box anymore. Realism is key. The gist is this: be it traditional marketing or a fictional plotline, everything
It’s a Big, Big World
The world is massive. It is. The internet, the amount of knowledge, the speed of communication, the international economy… Well, it’s daunting. I’m not exactly singing “It’s A Small World.” This sentiment is a common one. Globalism has made a lot of us long for simpler times, for personalized customer service, for hometown pride. And this desire for what is “local” can work in a couple ways as an advertising tactic: (1) Obviously, capitalize within your
Earning Your Spot in My Inbox
Like many, part of my morning routine is trashing 10-15 emails clogging my inbox with offers pushing and promoting items I have no interest in. Most of these emails, which brands have spent time and effort creating, never get beyond the subject line. They’re playing the numbers game, and while sheer volume and tenacity can certainly be effective, the burnout rate, and necessity of replenishing targets/recipients is hardly efficient. Email marketing is big business, and an
Why Rewards Programs are So Often Silly
Rewards programs are, mostly, annoying. Declining to sign up for a rewards program, especially in person, is pretty much awkward. And receiving weekly emails about said rewards program does absolutely nothing for me except clutter my inbox. But, I mean, it’s not like I have a strong opinion on the matter. We all know that brand loyalty is the number one goal of any marketing team, and with good reason. Understandably, the rewards program has become
