Category Archives: Media Buying
It’s a Big, Big World
The world is massive. It is. The internet, the amount of knowledge, the speed of communication, the international economy… Well, it’s daunting. I’m not exactly singing “It’s A Small World.” This sentiment is a common one. Globalism has made a lot of us long for simpler times, for personalized customer service, for hometown pride. And this desire for what is “local” can work in a couple ways as an advertising tactic: (1) Obviously, capitalize within your
Learning from Generation Facebook
Social networking–a phrase, a marketing platform, a way of life. Marketing and PR has infiltrated what was once an underground website aimed at bored college students (you’re so behind if you haven’t seen The Social Network yet), and has been working out how to best capitalize on an 800,000,000-strong audience. A quick Google search will confirm that everyone is not only trying to get a piece of the action, but give their incredibly mediocre two cents
Advertisers Score Big on Super Bowl Sunday
Advertising, the black sheep of the entertainment industry will have its day. Often, Advertising is seen as an annoyance….even an intrusion. However, there is one golden day for advertisers. One day of the year when advertisements are revered, even anticipated and desired. That glorious day is Super Bowl Sunday. According to Forbes.com many ad agencies work for months and spend upwards of 3.5 million dollars on one spot. Is it worth it? For the opportunity to
Why Multi-Tasking is Your Friend
It would seem, this being 2012 and potentially the end of the Mayan calendar as we know it, there’s no time to waste if you’ve been thinking about getting your business more involved with new media. It’s time to start taking advantage of the countless options for online branding and engagement–time to think outside of the expensive email lists, to a place where there is the potential for spillover, grassroots interest-growth, and all kinds of involuntary
March Mad-Men-Ness
Some people will tell you that March Madness is some “big dance” between a large pool of college basketball teams. They think it’s the greatest thing since football season. Well, I don’t buy it. I went to a college, and by the time March rolled around, we didn’t even know what a basketball was. We thought that the post-season was a cereal competition. So in my eyes, March Madness is instead a marketing opportunity with a
Googletastic
Google recently extended its efforts from online advertising and analytics into print, radio, TV and campaign management. Several other advertising blogs have deemed this the end of traditional media as we know it and the certain death of traditional agencies. As a firm that spends tens of thousands of dollars annually to stay up to date on the latest trends, research, statistics, ratings and media software, we were excited at the opportunity to test it
