Category Archives: The PR Pulse
Good or Bad PR: Customer Service Can Make or Break Customer Loyalty
Having been in Public Relations for more than seven years (with an additional ten years of customer service experience) I have seen my share of good PR, bad PR and just plain “I can’t believe how this is being mismanaged!” PR. Hailing from the South, where we’re famous for our world-class hospitality, I belong to the school of thought that crises are not only managed through framed statements, press releases and social media, but through good
It Begins and Ends with Branding
According to “The 22 Immutable Laws of Branding,” the most frequently violated law of branding is consistency. “Markets may change, but brands shouldn’t. They may be bent slightly or given a new slant, but their essential characteristics (once those characteristics are firmly planted in the mind) should never be changed.” Lack of consistency is certainly a common pitfall for many businesses both big and small. All too often, workshops, seminars or stakeholder meeting presentations are generated
