County of San Diego – It’s Up to Us

In 2010, AdEase was tasked with connecting individuals in need of mental health services with San Diego County resources, as well as increasing public awareness and understanding of mental illness. The task required reaching diverse target audiences – transition age youth, first responders, Hispanics, and physicians. In order to reach those demographics effectively on the web, AdEase created a online resource rich with information and keywords, along with three complementarily branded microsites to reach physicians, transition age youth, and the Spanish-speaking Hispanic population.

Services include campaign strategy, logo, website, digital ads, TV, radio, out-of-home, research and evaluation.