County of San Diego – Department of Public Works, Used Oil Recycling

Oil Program Taps AdEase for Slick Advertising (and gushes over results!)
The County of San Diego hired AdEase to increase the recycling of used oil and oil filters. AdEase developed a series of ads to resonate with the key demographics and drive behavior change. Testing of the campaign materials revealed that the target audience overwhelmingly (over 92%) found the campaign creative to be clear and concise and would motivate them to correctly dispose of their used oil and oil filters.

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