Imperial Capital Bank

Imperial Capital bank needed a new look and feel to position the company for growth into new segments. After a nationwide search, they chose AdEase to take their image from the small-town local bank they were, to a player on the national stage. To increase their loan portfolio, the new image spoke to developers’ visions and motivations, while communicating trustworthiness and stability to encourage and reassure depositors. After launch, loans and deposits increased in all markets, and Imperial Capital Bank hired AdEase as their advertising agency of record.

Services included campaign strategy, brand standards, print and collateral materials.