South Bay Community Services

When South Bay Community Services introduced two new health service programs for low-income families, AdEase was tasked with putting together a media and outreach strategy. AdEase developed and implemented the “Baby First” and “Child Ready. School Ready.” campaigns with a strategic cross-cultural plan between the Hispanic and general markets. Participation in its programs rose to unprecedented levels and a statewide audit of 40 regional public service initiatives singled out the campaigns as the most effective programs of this category in California.

Services include campaign strategy, logo, website, community outreach and collateral materials.